Bespoke Identity Design

High-impact brand identity, website & visual assets – designed around your business, your goals, and where you're heading next.

Your business has evolved…

But your brand? Your website? Your content?

They’re still stuck in the early days – DIY, inconsistent, and nowhere near the level you’re operating at.

If you’re serious about levelling up, attracting better clients, and building real momentum, it’s time your brand caught up with your business.

This is for you if:

  • You’re an established SME, founder or growing business with a small team

  • You’re embarrassed by outdated or disjointed brand assets

  • Your website isn’t converting, or worse, doesn’t reflect your professionalism

  • You don’t have time to brief ten different freelancers and piece it all together

  • You’re ready to invest in a brand and website that works as hard as you do

This package is a full creative overhaul, crafted specifically for growing businesses who need to look as good as they are. It’s strategic, streamlined, and totally bespoke.

I combine brand strategy, visual identity, website design, photography and copywriting into one seamless process.

Just a clear, confident identity that brings everything together – and elevates your business in the eyes of your dream clients.

What’s included:

Your package will be shaped around what your business actually needs, but most projects include:

  • Brand Strategy & Positioning – Who you’re for, why you’re different, how you show up

  • Logo Design – A full suite of logos for every use (primary, secondary, submark)

  • Colour Palette & Typography – Professional, distinctive and easy to use

  • Creative Direction – Mood boards and visual style exploration

  • Copywriting – Website content that’s written to connect and convert

  • Squarespace Website Design – Typically 4–6 custom-designed pages

  • Photography – Brand photography shot on location or with your team, depending on needs and location

  • Social Media Templates – Cohesive and editable graphics in Canva

  • Brand Guidelines – A beautifully designed PDF to keep everything consistent

  • Optional Add-ons – Print materials, packaging design, email templates, launch graphics and more

Everything is delivered with clarity, care, and collaboration, so you’re never left guessing.

How it works:

  1. Discovery & Strategy
    We start with a deep-dive session into your business, goals, audience and visual preferences. You’ll complete a detailed brief and I’ll map out a plan.

  2. Direction & Planning
    We explore visual styles and tone of voice with mood boards and creative direction — then plan your photo shoot and website structure so everything flows.

  3. Design, Copy & Photography
    You’ll get logos, colour, font pairings, and graphics – plus your website copy written and approved while we capture standout brand images that bring it all to life.

  4. Website Build
    I’ll design and build your website in Squarespace – styled to match your new identity and fully optimised for clarity, usability and mobile.

  5. Launch & Deliver
    Everything’s wrapped up with final files, brand guidelines and support for launch. You’ll walk away with everything you need to show up at your best — online and off.

We asked Beth to create a bold, distinctive brand that would stand out in our sector while staying relevant to our market. She quickly grasped the energy of our industry and delivered a full identity, website, and marketing materials that exceeded expectations. Professional, approachable, and a true team player. We’re excited to keep building with her.

—Jamie Woods, Wagstaff Interiors Group

Timeline

Most projects take 6–8 weeks depending on scope, photography and feedback.

Once I know more about your needs, I’ll create a custom quote that covers exactly what’s required

Ready to elevate your brand?

If you’re serious about stepping things up, I’d love to help. Let’s talk through what’s not working, what you’re aiming for, and how I can take this off your plate.